Attraction science is exposing the hidden machinery behind why we fall for who we fall for

Attraction feels like magic. One moment a person is a stranger, and the next something inexplicable pulls your attention toward them in a way that is almost impossible to articulate. But science is increasingly clear that what feels like magic is actually a remarkably precise biological process, shaped by genetics, neurochemistry, evolutionary history, and sensory […]
Falling in love is a biological event of stunning complexity that most people never think about

Falling in love has inspired more poetry, music, and art than almost any other human experience. What it has inspired less of, until recently, is rigorous scientific investigation. That is changing. Brain imaging technology and advances in neurochemistry are allowing researchers to look inside the experience of falling in love with a precision that previous […]